Privacy Opt-Out Request Form
WELLNESSMASCO LTD · TRADING AS EWW SPORTS SHOES
Privacy Opt-Out
Request Form
You have the right to control how your personal data is used. This page lets you exercise your opt-out rights under US state privacy laws and Canadian privacy law — submit your request and we will respond within the statutory deadline.
Section 01
Your Privacy Rights at a Glance
Depending on which US state you live in or whether you are a Canadian resident, you hold specific rights over the personal data Eww Sports Shoes collects. This grid summarises each right, its legal basis, and how it applies to your purchases of ON Running, HOKA, and Brooks footwear from our store.
Not sure which right applies to you? Select all options that seem relevant in the form below — we will review each one against the laws applicable to your state or province and respond within 45 days. You can also email info@ewwsportsshoes.com and our team will guide you.
Section 02
What Data We Collect & Why
We collect the minimum information needed to process your order for ON Running, HOKA, and Brooks shoes and ship them to you in the USA or Canada. Here is a clear breakdown of every category of data, why we hold it, and where it goes.
| Data Category | Purpose | Shared With | Retention |
|---|---|---|---|
| Name & contact details | Order fulfilment, customer support, returns | Shopify (platform), courier partners (UPS, FedEx, USPS, Canada Post) | 7 years (UK tax law) |
| Billing & payment data | Payment processing | Stripe, PayPal — never stored on our servers | Per payment processor retention policy |
| Shipping address (US/Canada) | Delivery of shoes to your door | Courier partners only | 3 years post-last order |
| Browsing & device data | Site analytics, advertising performance measurement | Google Analytics, Google Ads, Meta (Facebook) Pixel | 26 months (Google default) |
| Order & purchase history | Order management, returns, size preferences | Shopify platform only | 7 years |
| Email address (marketing) | Promotional emails — only with your consent | Klaviyo (email platform) | Until you unsubscribe |
| Shoe size & fit preferences | Personalised product recommendations | Not shared externally | Duration of account |
We do not sell your personal data for monetary compensation. However, under the broad CCPA/CPRA definition, sharing browsing data with Google Ads and Meta for targeted advertising may constitute a "sale or sharing" of personal information. You can opt out of this using the form below.
Section 03
Your Rights in Detail
Below is a plain-language explanation of every right you can exercise through this form, along with which laws grant that right and what happens when you submit a request.
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CCPA / CPRA — CALIFORNIA
Do Not Sell or Share My Personal Information
We will stop sharing your browsing data, purchase history, and device identifiers with Google Ads and Meta Pixel for targeted advertising. Opting out does not affect your ability to shop with us or receive order-related emails.
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VIRGINIA · COLORADO · CONNECTICUT · TEXAS · UTAH · MONTANA · IOWA · INDIANA · DELAWARE — USA
Opt Out of Targeted Advertising
We will remove your identifiers from our targeted advertising audiences on Google and Meta. You will still see ads, but they will not be based on your browsing or purchase behaviour on our site.
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CPRA — CALIFORNIA ONLY
Limit Use of Sensitive Personal Information
Under CPRA, sensitive personal information includes payment card data and precise geolocation if collected. You can instruct us to use this data only for providing our core service (fulfilling your shoe order) and not for advertising inference.
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PIPEDA · QUÉBEC LAW 25 — CANADA
Withdraw Consent (Canadian Residents)
You may withdraw consent for non-essential data processing at any time. We will stop using your data for marketing, profiling, and third-party analytics within 30 days. Note: we must continue to process your data for legal and tax obligations related to your order.
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ALL US STATE LAWS · PIPEDA · QUÉBEC LAW 25
Access, Correct, or Delete My Data
You have the right to request a copy of the data we hold about you, correct any inaccuracies, or ask for deletion of data we are not legally required to retain. Submit your request below and we will respond within 45 days with a full data report.
Section 04
Submit Your Privacy Request
Complete the form below. We will verify your identity, confirm your request in writing within 5 business days, and provide a full response within 45 calendar days. Fields marked * are required.
Privacy Opt-Out & Data Rights Request Form
Eww Sports Shoes · Wellnessmasco Ltd · Reg No 15150625 · 15 Herbert Rd, London N15 4FG, UK
Your Identity
Type of Request * — Select all that apply
Authorised agents: If you are submitting this request on behalf of another person, we may ask for written proof of your authorisation — such as a signed power of attorney or a written statement from the data subject — before processing the request, in accordance with CCPA/CPRA requirements. Please attach evidence or send it to info@ewwsportsshoes.com with subject line "Authorised Agent Request".
We will acknowledge your request within 5 business days and respond in full within 45 calendar days.
Section 05
What Happens After You Submit
Once we receive your form, here is the exact process we follow to verify, act on, and close your request — with no ambiguity about timelines.
Acknowledgement — within 5 business days
We will send a confirmation email to the address you provided, confirming we have received your request and assigned it a reference number. If we cannot verify your identity from the information given, we will ask for additional confirmation at this stage.
Identity Verification — within 10 business days
We match your name and email against order records. For deletion or access requests, we may ask you to confirm a recent order number or the last four digits of your payment method. This protects you against someone else requesting your data.
Processing Your Request — within 45 calendar days
We act on your verified request: removing your data from advertising platforms, providing a data export, correcting records, or executing a deletion. We notify Shopify, Klaviyo, Google, and Meta as required. If we need a 45-day extension (permitted by law), we will notify you in writing.
Written Confirmation — on completion
We will email you a written confirmation stating what action was taken, which data was affected, and the date it was completed. You may exercise these rights free of charge up to twice per 12-month period. Requests that are manifestly unfounded or excessive may be subject to a reasonable administrative fee under applicable law.
Exceptions to deletion: We are legally required to retain certain records. Order invoices and payment records are retained for 7 years under UK tax law (HMRC). Data required to complete a pending return or dispute cannot be deleted until that matter is resolved. We will always tell you clearly which data we are required to keep and why.
Questions or Appeals?
If you are unsatisfied with how we handled your request, you have the right to appeal our decision. Contact us within 30 days of receiving our response and we will conduct a fresh internal review. California residents may also contact the California Privacy Protection Agency (CPPA). Canadian residents may contact the Office of the Privacy Commissioner of Canada (OPC).