Cookie Policy
Cookie Policy for US & Canada Visitors
A plain-language, fully transparent explanation of every cookie and tracking technology used on ewwsportshoes.com — what it does, how long it lasts, who set it, and exactly how you can control or remove it.
What cookies are and why this website uses them
Cookies are small text files placed on your device (computer, tablet, or smartphone) by a website when you visit it. They allow a website to recognise your device on return visits, remember your preferences, keep your shopping cart intact, and collect anonymous data about how the site is used so we can improve it over time.
Eww Sports Shoes operates on the Shopify e-commerce platform. When you visit ewwsportshoes.com, cookies are placed on your device by three sources: (1) Shopify's platform infrastructure, which is required for the store to function; (2) Eww Sports Shoes directly, for preferences and consent records; and (3) third-party services that we have integrated into the site, such as Google Analytics, Google Ads, Judge.me for customer reviews, and Shopify's own Shop Pay accelerated checkout service.
Not all cookies are the same. Some are strictly required for the website to work at all — for example, the cookie that keeps your selected shoes in your shopping cart while you browse other pages. Others are optional and are used to improve your experience, measure how our site performs, or show you relevant advertising. This policy identifies every cookie we use, explains what it does, tells you who placed it, and gives you clear instructions on how to disable each category.
We do not use cookies to collect sensitive personal data such as your payment card details, passport information, or health data. Payment data is handled exclusively by Shopify's PCI DSS Level 1 certified infrastructure and is never stored by us in any form.
The four types of cookies on this website
All cookies on ewwsportshoes.com fall into one of four categories. Strictly necessary cookies are always active because the site cannot function without them. All other categories can be controlled by you using the browser instructions provided further down this page or via the opt-out links in the Controls section.
Strictly Necessary
These cookies are essential for the website to function. They manage your shopping session, maintain cart contents between pages, process your checkout, and keep you logged in to your customer account. They cannot be switched off because disabling them would make the store non-functional. They collect no personally identifiable information beyond what is required to operate your session.
Always active — cannot be disabledFunctional & Preference
These cookies remember choices you have made on the site so we can deliver a more personalised experience. For example, they store your selected currency (USD or CAD) and your regional preference (United States or Canada) so you do not have to re-select them on every visit. Disabling these cookies will not prevent you from shopping but will mean your preferences are not saved between visits.
Optional — can be disabledAnalytics & Performance
These cookies collect aggregated, anonymised data about how visitors interact with our website — which pages are visited most often, how long visitors spend on product pages, what search terms bring people to the site, and where users exit. We use this data to improve site performance and product presentation. The data collected does not identify you as an individual. Analytics is provided by both Shopify and Google Analytics.
Optional — can be disabledMarketing & Advertising
These cookies track your browsing activity to help us and third-party advertising platforms show you relevant advertisements. They may be used to build a profile of your interests based on your behaviour on our site and on other websites across the internet. These cookies are placed by third-party services including Google Ads. You have the right to opt out of these cookies at any time using the controls described in this policy.
Optional — can be disabledThird-Party Services
Our site embeds third-party services — including Judge.me for customer reviews and Shopify's Shop Pay wallet — that place their own cookies when their features are loaded or activated. These cookies are governed by the privacy policies of the respective third parties. We list all third-party cookies in the table below, along with links to the relevant third-party privacy policies so you can review them independently.
See table below for opt-outNo cookies sell your data
Eww Sports Shoes does not sell personal data collected through cookies to third parties for profit. Where third-party advertising cookies are used, data is shared under contractual data processing agreements with Google Ads. US residents have the specific right to opt out of any sharing that constitutes a "sale" under state privacy law, and that right is described in full further in this policy.
No data sold to third partiesStrictly necessary cookies
The cookies below are set by Shopify's platform infrastructure and by Eww Sports Shoes and are required for the store to operate. They cannot be blocked without breaking core site functionality. None of these cookies track you for advertising purposes or share your data with third-party ad networks.
| Cookie Name | Set By | Purpose | Duration | Type |
|---|---|---|---|---|
| _session_id | Shopify | Manages your active browsing session. Without this cookie, you would lose your cart and login state each time you navigate to a new page. | 24 hours | Essential |
| cart | Shopify | Stores the contents of your shopping cart (product IDs, quantities, and variant selections) so items persist between pages and between browser sessions for up to two weeks. | 2 weeks | Essential |
| cart_sig | Shopify | A security signature cookie that validates the integrity of the cart data to prevent cart manipulation or tampering. | 2 weeks | Essential |
| cart_ts | Shopify | Records the timestamp of the most recent cart activity, used to manage session expiry logic for checkout. | 2 weeks | Essential |
| checkout_token | Shopify | Preserves the state of your active checkout session, including selected shipping method, entered address, and payment stage, so the checkout is not lost if you navigate away or refresh the page. | 1 year | Essential |
| secure_customer_sig | Shopify | Maintains your authenticated logged-in state if you have a customer account with Eww Sports Shoes. Without this cookie, you would need to log in on every page visit. | 20 years | Essential |
| storefront_digest | Shopify | Used when password protection is active on the storefront. Grants access to users who have entered the correct password so they are not repeatedly asked to re-enter it. | 2 years | Essential |
| keep_alive | Shopify | Keeps the Shopify checkout session alive while a customer is completing a purchase, preventing automatic logout during extended checkout flows. | 2 days | Essential |
| _shopify_essential | Shopify | An umbrella essential cookie that stores core session and security token data required for Shopify's storefront rendering engine to function correctly across all pages. | Session | Essential |
Analytics & performance cookies
The cookies below collect anonymised, aggregated data about how visitors use ewwsportshoes.com. No individual visitor is identified by name or contact details from this data. This data helps us understand which product pages perform well, where customers drop off during checkout, and how our marketing efforts are driving traffic. You can opt out of analytics cookies at any time using the browser controls described later in this policy.
| Cookie Name | Set By | Purpose | Duration | Type |
|---|---|---|---|---|
| _shopify_s | Shopify | Records session-level analytics data for Shopify's internal dashboard, including page views, actions taken, and navigation paths within a single visit session. | 30 minutes | Analytics |
| _shopify_y | Shopify | Annual persistent analytics identifier. Works alongside _shopify_s to provide longitudinal analytics across multiple visits from the same browser over a rolling year. | 1 year | Analytics |
| _y | Shopify | Shopify analytics visitor identifier that distinguishes new from returning visitors to the store. This cookie contains a randomly generated identifier and does not store any personal data. | 1 year | Analytics |
| _shopify_uniq | Shopify | Counts the number of unique visitor sessions per day. Resets at midnight to avoid over-counting repeat visits within the same day as separate unique sessions. | Until midnight | Analytics |
| _shopify_visit | Shopify | Records the fact that a visit is in progress. Used to calculate bounce rate and session length within Shopify's analytics dashboard. | 30 minutes | Analytics |
| _shopify_sa_t | Shopify | Short-term marketing attribution cookie that records which channel (e.g. paid search, organic, social) drove your current visit to the store. Data is used to attribute sales to the correct marketing source. | 30 minutes | Analytics |
| _shopify_sa_p | Shopify | Persistent companion to _shopify_sa_t. Retains marketing attribution data across sessions so that conversions that happen days after the initial visit are still credited to the originating marketing channel. | 30 minutes | Analytics |
| _orig_referrer | Shopify | Captures the URL of the website that referred you to ewwsportshoes.com. For example, if you clicked a link to our store from a Google search result, this cookie records the Google search URL as the referrer. | 2 weeks | Analytics |
| _landing_page | Shopify | Records the first page of our site you visited during your current session. Combined with _orig_referrer, this helps us understand how visitors enter and move through the site. | 2 weeks | Analytics |
| _ga | Google Analytics | The primary Google Analytics identifier cookie. Assigns a randomly generated unique identifier to your browser so that return visits from the same browser are recognised as coming from the same user. No personally identifiable information is stored in this cookie. | 2 years | Analytics |
| _ga_* | Google Analytics | Google Analytics 4 session-state cookie. Works in conjunction with _ga to maintain the current analytics session and record which pages were viewed and in what order. | 2 years | Analytics |
| _gid | Google Analytics | Assigns a unique identifier to a session within Google Analytics. Distinguishes separate visits from the same browser on different days, allowing accurate day-level session counting. | 24 hours | Analytics |
| _gat | Google Analytics | Throttles the rate of Google Analytics data collection requests. Prevents the Google Analytics library from sending excessive requests to Google's servers during periods of rapid page navigation. | 1 minute | Analytics |
Functional, marketing & third-party cookies
The cookies below handle site personalisation, marketing attribution, and third-party embedded services. Functional cookies are optional but improve your experience. Marketing and third-party cookies support advertising measurement and review functionality. All can be controlled using the instructions in the Controls section below.
| Cookie Name | Set By | Purpose | Duration | Type |
|---|---|---|---|---|
| localization | Shopify | Stores your selected region (United States or Canada) and currency (USD or CAD). Without this cookie, you would need to manually reselect your currency on every page visit. | Until changed | Functional |
| shopify_pay_redirect | Shopify / Shop Pay | Remembers whether you have chosen to use Shop Pay as your accelerated checkout method so you are directed there automatically at checkout on future visits. | 30 minutes | Functional |
| _shopify_tw | Shopify | Tracks whether you have shared a product or page to X (formerly Twitter) using a social share button on the site. Used to prevent share prompts from repeatedly appearing. | 2 weeks | Functional |
| _gcl_au | Google Ads | Google Ads conversion tracking cookie. Records when you arrive at our site via a Google advertisement and whether a purchase is subsequently completed, allowing us to measure the return on our advertising spend. The data is attributed to your anonymous click ID, not your personal identity. | 90 days | Marketing |
| IDE | Google (DoubleClick) | Used by Google's DoubleClick advertising network to build a profile of your interests based on the ads you have clicked and the websites you have visited across the Google Display Network. This profile may be used to show you relevant shoe or sports-related advertisements on other websites. | 1 year 24 days | Marketing |
| NID | Stores preferences and information for Google services, including the Google Ads personalisation system. Also used to remember your preferred language and other display settings within Google products. | 6 months | Marketing | |
| jm_* | Judge.me | Judge.me is the customer review platform embedded on our product pages and homepage. Judge.me cookies support the display of verified review widgets and enable customers to submit product reviews. These cookies do not track you across third-party websites. | Varies | Third-Party |
| _shopify_m | Shopify / Shop Pay | Supports Shop Pay's email-based checkout authentication system. When you enter your email at checkout, this cookie checks whether you have a Shop Pay account linked to that address so you can be offered the accelerated checkout option. | 1 year | Third-Party |
Cookie list accuracy: The cookies listed in this policy reflect the technologies active on ewwsportshoes.com at the time of the last policy review (June 2026). As we add new features, integrate new tools, or Shopify updates its platform, the specific cookies in use may change. We review and update this cookie list at least once per quarter. If you notice a cookie that is not listed here, please email us at info@ewwsportsshoes.com and we will investigate and update the list accordingly.
State privacy laws & your cookie rights
The United States does not have a single federal privacy law governing website cookies. However, a growing number of states have enacted comprehensive consumer privacy legislation that grants specific rights regarding the collection and use of your data, including data collected through cookies. Eww Sports Shoes respects these rights for all customers in applicable states.
California — CCPA & CPRA
The California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), is the most comprehensive US state privacy law. Under the CCPA/CPRA, California residents have the right to: (1) know what personal data is collected about them and how it is used; (2) delete personal data we hold about them; (3) opt out of the sale or sharing of their personal data for cross-context behavioural advertising; (4) correct inaccurate personal data; and (5) limit the use of sensitive personal information. The use of third-party advertising cookies (such as Google's IDE cookie) to build advertising profiles may constitute a "share" of personal data under CPRA. California residents may exercise their opt-out right using the Google Ads opt-out tools listed in the Controls section of this page.
Other State Privacy Laws
Multiple additional US states have enacted privacy legislation that grants residents similar rights in relation to cookie-based data collection. The following states have enacted laws that may apply to data we collect through cookies from residents of those states:
Under all of the above state laws, residents typically have the right to: know what data is collected, access that data, request deletion, opt out of targeted advertising, and receive a response to privacy requests within 45 to 90 days. To exercise any of these rights, please contact us directly at info@ewwsportsshoes.com with the subject line "Privacy Rights Request — [Your State]".
We do not discriminate. Eww Sports Shoes will not deny, charge a different price for, or provide a different level of service to any customer who exercises their privacy rights under applicable US state law. Exercising your cookie opt-out rights will not affect your ability to browse our site or place an order.
PIPEDA, Quebec Law 25 & provincial protections
Canada has robust privacy protections at both the federal and provincial level. Eww Sports Shoes, as a business that collects personal information from Canadian residents through the operation of its website, is subject to Canadian privacy law in respect of that data collection activity.
PIPEDA — Federal Privacy Law
The Personal Information Protection and Electronic Documents Act (PIPEDA) is the federal privacy law that governs how private-sector organisations collect, use, and disclose personal information in the course of commercial activity. Under PIPEDA, Eww Sports Shoes must obtain meaningful consent before collecting your personal data through cookies (other than those strictly necessary for the service you have requested), explain the purposes for which cookie data is collected, and allow you to withdraw consent at any time. You have the right to access personal information we hold about you and to challenge the accuracy of that information by contacting us at info@ewwsportsshoes.com.
PIPEDA — Federal (applies nationally)Quebec Law 25 — Bill 64
Quebec's Act to Modernize Legislative Provisions Respecting the Protection of Personal Information (Law 25 / Bill 64), which came into full force in September 2023, imposes requirements stricter than PIPEDA for residents of Quebec. Under Law 25, websites must obtain explicit, informed, and freely given consent before placing any non-essential cookies on the devices of Quebec residents. Consent must be obtained prior to the cookie being set — not after — and it must be as easy to withdraw consent as it is to give it. Quebec residents also have the right to be informed of any automated decision-making that uses their data, to request data portability, and to lodge a complaint with the Commission d'accès à l'information du Québec (CAI).
Quebec Law 25 — Province of QuebecAlberta & British Columbia PIPA
Alberta and British Columbia each have their own provincial private-sector privacy legislation — the Personal Information Protection Act (PIPA) — which has been deemed substantially similar to PIPEDA by the federal government. Under Alberta PIPA and BC PIPA, residents of those provinces have the same core rights as under PIPEDA: the right to know what personal information is collected through cookies, the right to access it, the right to withdraw consent, and the right to request correction or deletion. Alberta and BC residents may direct requests to info@ewwsportsshoes.com.
Alberta PIPA / BC PIPA — ProvincialHow to Exercise Your Rights as a Canadian Resident
To exercise any privacy right under PIPEDA, Quebec Law 25, or provincial PIPA legislation, please write to us at info@ewwsportsshoes.com with the subject line "Privacy Rights Request — Canada". Please include your name, email address, the province you reside in, and a description of the right you wish to exercise. We will respond within 30 days for PIPEDA requests and within 30 days for Quebec Law 25 requests. If your request involves data held in Shopify's infrastructure, we will liaise with Shopify on your behalf to retrieve or delete the relevant data.
All Canadian Provinces — 30-day responseHow to manage, block, or delete cookies on your device
All major browsers allow you to view, manage, block, and delete cookies through their built-in settings menus. The instructions below cover the six most commonly used browsers. Blocking all cookies will cause certain features of ewwsportshoes.com to stop working, including your shopping cart and checkout. If you wish to block only optional cookies, we recommend blocking third-party cookies specifically, which most browsers allow independently of first-party cookies.
Google Chrome
- Click the three-dot menu in the top-right corner
- Select Settings
- Go to Privacy and security
- Click Cookies and other site data
- Choose your preferred cookie setting or select See all site data to delete cookies from specific sites
Mozilla Firefox
- Click the hamburger menu (three horizontal lines)
- Select Settings
- Go to Privacy & Security
- Under Enhanced Tracking Protection, choose Custom or Strict
- To delete cookies: scroll to Cookies and Site Data and click Manage Data
Apple Safari
- Click Safari in the menu bar
- Select Settings (or Preferences on older macOS)
- Click the Privacy tab
- Tick Prevent cross-site tracking to block third-party cookies
- Click Manage Website Data to delete cookies from specific sites
Microsoft Edge
- Click the three-dot menu in the top-right corner
- Select Settings
- Click Cookies and site permissions
- Select Cookies and site data
- Toggle Block third-party cookies or use See all cookies to remove specific entries
Opera
- Click the O menu in the top-left
- Select Settings
- Click Advanced in the left sidebar
- Select Privacy & security
- Click Site Settings then Cookies and site data
Mobile Browsers
- On iOS Safari: Settings app → Safari → Privacy & Security → Block All Cookies
- On Android Chrome: Chrome menu → Settings → Site Settings → Cookies
- On Samsung Internet: Menu → Settings → Privacy and security → Cookies
- On Firefox Mobile: Menu → Settings → Enhanced Tracking Protection
Private / Incognito mode: Using your browser in private or incognito mode prevents cookies from being saved to your device after you close the window. However, cookies are still active during your private session. Incognito mode is not a substitute for cookie opt-out tools when you need to exercise your formal privacy rights under US or Canadian law.
Opt out of Google Analytics tracking
To prevent your data from being collected by Google Analytics across all websites you visit (not just ours), install the official Google Analytics Opt-Out Browser Add-on, available at tools.google.com/dlpage/gaoptout. This add-on works with Chrome, Firefox, Internet Explorer, Safari, and Opera on desktop. Once installed, your visits to ewwsportshoes.com will not be included in our Google Analytics reports.
Opt out of Google personalised advertising
To control how Google uses cookie data for personalised advertising (including the IDE and NID cookies), visit adssettings.google.com and adjust your ad personalisation settings. You can opt out of interest-based advertising entirely or manage individual ad categories. This applies to Google Ads shown on websites that use the Google Display Network. You can also use the Network Advertising Initiative opt-out tool at optout.networkadvertising.org to opt out of multiple ad networks at once.
Judge.me — Review Cookies
Judge.me places functional cookies to support the review widget. If you prefer to block them, you can use your browser settings to block third-party cookies from judge.me as a site-specific exception. This will not prevent you from reading reviews but may prevent you from submitting a review.
Judge.me Privacy Policy →Shop Pay — Wallet Cookies
Shop Pay cookies are placed when the Shop Pay checkout button is rendered on the page. You can avoid these cookies entirely by not using the Shop Pay checkout option and proceeding through the standard card checkout instead.
Shopify Privacy Policy →Contact Us to Exercise Your Rights
To exercise data access, deletion, or opt-out rights under CCPA, state privacy law, PIPEDA, or Quebec Law 25, send us a formal request by email. We respond within 30 to 45 days depending on the applicable law.
info@ewwsportsshoes.com →Do Not Track (DNT) Signal
Some browsers transmit a Do Not Track (DNT) signal to websites. At present there is no universally agreed standard for how websites must respond to DNT signals. Eww Sports Shoes honours browser-level cookie controls described above, which are the most reliable mechanism for restricting data collection.
Learn about DNT signals →How we notify you when this policy changes
Eww Sports Shoes reviews this Cookie Policy at least quarterly and updates it when any of the following occur: a new cookie or tracking technology is added to the site; an existing cookie is removed or its purpose changes materially; there are significant changes to applicable US state or Canadian privacy laws; or Shopify updates its platform in a way that affects the cookies set on our storefront.
When we make material changes to this policy — for example, adding a new third-party service that sets cookies for marketing purposes — we will update the "Last reviewed" date shown in this section and, where reasonably practicable, display a notice on the site's homepage or cookie banner informing returning visitors of the update. We will not reduce your rights under this policy without prior notice.
We encourage you to revisit this Cookie Policy periodically, particularly if you are a Quebec resident where explicit consent for non-essential cookies is required under Law 25 and any change in cookie use may require fresh consent. Continued use of ewwsportshoes.com after a policy update constitutes acceptance of the updated policy to the extent permitted by applicable law.
Questions about this policy? Reach our team directly
If you have a question about how cookies are used on ewwsportshoes.com, wish to exercise a privacy right, or want to report a cookie that does not appear in this policy, please contact us using any of the channels below. We respond to all privacy-related enquiries within 1 business day (Monday to Friday, 9:00 AM to 5:00 PM, GMT).
This Cookie Policy is published by Wellnessmasco Ltd (Company Registration No. 15150625), registered in England and Wales, trading as Eww Sports Shoes. Our registered office is at 15 Herbert Rd, London N15 4FG, United Kingdom. This policy applies to all visitors to ewwsportshoes.com, including customers based in the United States and Canada. It was last reviewed in June 2026 and is subject to update. For our full suite of customer policies, please visit our Privacy Policy, Payment Policy, and Refund Policy. To submit a formal privacy or cookie rights request, email info@ewwsportsshoes.com with the subject line "Privacy Rights Request". To browse all available running shoes, visit our full product catalogue.