Accessibility Statement
Accessibility Statement
We want browsing our running shoes, choosing a size, and checking out at Eww Sports Shoes to work for every customer in the United States and Canada — including people who use a screen reader, navigate by keyboard, or rely on other assistive technology. Below is exactly what we've built, what we're still working on, and how to reach us directly if something isn't working for you.
Why this matters to us, beyond the rulebook
Eww Sports Shoes is run by a small team at Wellnessmasco Ltd, and we know that for some of our customers — including people who are blind or low-vision, people who are deaf or hard of hearing, and people with a motor or cognitive disability — a website that doesn't work properly isn't a minor inconvenience. It's a locked door. We sell running and sports footwear, a category where fit, comfort, and independence matter, and we don't think the people buying it should have to fight our website to find the right size in the right colourway.
We use the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, published by the World Wide Web Consortium (W3C), as the technical benchmark we measure our store against. We want to be straightforward with you: we are not claiming a finished, independently audited, fully conformant website. We are an actively trading small retailer, our Shopify theme and the apps we run on it update regularly, and full conformance is a moving target we work toward rather than a box we tick once and forget. What follows is an honest account of what we've already built, what we know still needs attention, and exactly how to tell us when something isn't working for you.
Practical features already on the site
These are concrete things you can test yourself on ewwsportshoes.com right now, not marketing language.
Clear page structure
Headings, the main menu, and the footer follow a logical reading order, so screen reader users can jump between sections by heading instead of listening through the whole page.
Readable text and contrast
Body copy is set in dark ink on light backgrounds (or white on our dark sections) at sizes intended to meet WCAG AA contrast, and zooming your browser to 200% doesn't cut off content.
Full keyboard operability
Menus, size and colour selectors, and checkout can be reached and operated using only Tab, Shift+Tab, Enter, and arrow keys, with a visible focus outline showing where you are.
Descriptive image text
Product photos — for example our Cloud 5, Clifton, and Bondi listings — include alt text describing the shoe, colourway, and angle shown, so screen reader users get the same information a sighted shopper gets from the picture.
Built around the rules that matter to our US and Canada customers
Because we ship exclusively to the United States and Canada, this statement is built around the frameworks relevant to the customers who actually buy from us — not a generic list copied from elsewhere. Some of these laws apply directly to us; others we follow voluntarily because they reflect good practice for a store serving these two markets.
WCAG 2.1, Level AA
An international technical standard from the W3C. It is not a law in itself, but it's the measuring stick that US and Canadian courts and regulators most commonly point to, and it's the standard we use to evaluate our own pages.
ADA, Title III (USA)
Title III of the Americans with Disabilities Act was written for physical places of public accommodation, but US courts have increasingly applied its principles to commercial websites. We treat our store as if it falls within that scope and design accordingly.
Section 508 principles
Section 508 of the US Rehabilitation Act technically governs federal agencies, not retailers like us. We still borrow its core principles — particularly around compatible markup and assistive technology support — as a useful internal checklist.
Accessible Canada Act
Canada's federal law sets out a goal of a barrier-free Canada and shapes expectations for organisations serving Canadians, including online. We align our practices with its intent even though it is primarily aimed at federally regulated bodies.
AODA (Ontario, Canada)
The Accessibility for Ontarians with Disabilities Act, and its Integrated Accessibility Standards Regulation, point organisations toward WCAG 2.0, Level AA, as a web content benchmark. We voluntarily hold ourselves to the more current WCAG 2.1, AA, instead.
State and provincial laws
A number of US states (such as California's Unruh Civil Rights Act) and Canadian provinces have their own civil rights or accessibility provisions. We don't single any one of them out for special treatment — meeting WCAG 2.1, AA, is intended to cover the practical substance of all of them.
An honest look at what isn't perfect yet
Third-party content we don't fully control
Customer reviews on our product pages are collected and displayed through Judge.me, an independent review platform. We've set it up to fit our theme, but the star ratings and free-text reviews are written by other shoppers and may not always include image alt text or read perfectly through a screen reader. Our live chat widget, payment pop-ups at checkout, and any embedded shipping-carrier tracking pages are likewise operated by outside providers, and their accessibility depends partly on their own development teams rather than ours.
What we're actively working through
We are standardising alt text across older product listings, checking our seasonal sale banners and promotional graphics for sufficient colour contrast as we replace them, and testing checkout with screen readers on a rolling basis. This is ongoing work, not a finished project, and our catalogue changes often enough that new gaps can appear between reviews. If you hit a barrier before we catch it, telling us directly is the fastest way to get it fixed.
Browsers and assistive technology we check against
We test the storefront and checkout using current versions of Chrome, Safari, Firefox, and Edge on both desktop and mobile, paired with screen readers including VoiceOver, NVDA, and JAWS. If you're using a different combination and run into trouble, telling us which browser and assistive technology you had open helps us reproduce and fix the issue faster.
A few things you can try right now
While we keep improving the site itself, these adjustments on your own device can often help immediately.
Zoom your browser
Use Ctrl and + (Cmd and + on Mac), or pinch to zoom on mobile, to enlarge product photos, sizing tables, and checkout fields without breaking the layout.
Increase system text size
iOS, Android, Windows, and macOS all let you set a larger default text size or enable high-contrast / dark mode, and most browsers will respect that setting on our pages.
Try reader view
For longer pages like our sizing guides, your browser's built-in reader mode can strip away layout clutter and present the text in a single, simplified column.
Found something that doesn't work for you? Tell us directly.
You don't need to diagnose the technical cause. Tell us which page you were on, what you were trying to do, and what happened — a screenshot helps too — and we'll take it from there. We aim to acknowledge accessibility feedback within two business days.
This Accessibility Statement describes our ongoing efforts and the standard we work toward; it is not a guarantee of uninterrupted or error-free accessibility on every page at all times. It is reviewed periodically and updated as our website, theme, and product catalogue evolve. Statement last reviewed: June 2026.
On, ON Running, Cloud, HOKA, and Brooks are trademarks of their respective owners. Eww Sports Shoes and Wellnessmasco Ltd are independent retailers and are not affiliated with, sponsored by, or endorsed by any of the brands mentioned on this site. For details on how we handle your personal data, see our Privacy Policy, browse our full range on the all products page, or get in touch via our Contact page.