DMCA & Copyright Notice
Copyright concerns, handled quickly and fairly.
Eww Sports Shoes respects copyright, both ours and other people's. This page explains how to tell us if you believe content on ewwsportshoes.com infringes your copyright, how we handle that notice under United States and Canadian law, and what rights the original poster has if they disagree.
What this policy covers, and what it doesn't
Eww Sports Shoes operates ewwsportshoes.com as an online retailer of performance running and sports footwear. Most content on our site — product photography, descriptions, and page design — is created by us, licensed from the brands we sell, or supplied to us by our wholesale partners with permission to use.
Some parts of our site do include content submitted by other people: customer reviews, and any photos a customer chooses to attach to a review. If you believe that user-submitted content, or anything else on our site, uses your copyrighted work without permission, this page explains exactly how to tell us and what happens next.
We ship only to the United States and Canada, so this policy is written around two separate legal frameworks: the notice-and-takedown process under the US Digital Millennium Copyright Act, and the notice-forwarding process under Canada's Copyright Act. Both are explained in full below.
What a valid notice must include
Under 17 U.S.C. § 512(c)(3), we can only act on a written notice that includes all six of the following. Notices missing any of these elements may be delayed or rejected.
A signature
The physical or electronic signature of the copyright owner, or someone authorised to act on their behalf.
The copyrighted work
A description of the copyrighted work you claim has been infringed.
The exact location
The specific page or URL on ewwsportshoes.com where the material appears, with enough detail for us to find it.
Your contact details
Your name, mailing address, telephone number, and email address.
A good-faith statement
A statement that you have a good-faith belief the use isn't authorised by the copyright owner, its agent, or the law.
An accuracy statement
A statement, made under penalty of perjury, that the notice is accurate and that you're authorised to act for the owner.
If your content was removed and you think that was a mistake
If we removed or disabled access to something you posted, you can ask us to restore it by sending a counter-notification that includes all four of the following, under 17 U.S.C. § 512(g)(3).
A signature
Your physical or electronic signature.
What was removed
A description of the material removed and where it appeared before it was taken down.
A good-faith statement
A statement, under penalty of perjury, that you believe in good faith the material was removed by mistake or misidentification.
Contact & consent
Your name, address, and phone number, plus consent to the jurisdiction of the relevant federal court and acceptance of service of process from the original claimant.
If we receive a valid counter-notification, we will forward a copy to the person who filed the original notice. Unless they tell us within 10 business days that they've filed a court action to keep the material down, we will typically restore it within 10 to 14 business days of receiving the counter-notification.
Our repeat infringer policy
We keep a record of valid copyright notices we receive, as required to maintain DMCA safe-harbour protection under 17 U.S.C. § 512(i). If someone is found, in our reasonable judgement, to have repeatedly submitted infringing content — for example, copied review text or images — we will remove that content and may suspend or end their ability to submit reviews or other content on our site.
False or misleading notices have consequences
Under 17 U.S.C. § 512(f), anyone who knowingly makes a material misrepresentation in a takedown notice or counter-notification can be liable for damages, including the costs and legal fees of the person harmed by the false claim. Canadian law doesn't include an identical provision, but a knowingly false notice may still expose the sender to other legal liability.
How a Canadian copyright notice is handled
Canada doesn't use the same takedown system as the United States. Under sections 41.25 and 41.26 of the Copyright Act, our obligation is to forward your notice, not to automatically remove the content — though we may choose to review and act on it anyway.
What a Canadian notice must include: your name and address, identification of the work you say is being infringed, the specific electronic location (URL) involved, and a description of the claimed infringement, with a statement of the date the notice was sent.
What happens after we receive it: as soon as feasible, we forward your notice electronically to the person who posted the content, and let you know it's been forwarded (or explain why it couldn't be). We are not permitted to charge a fee to do this, and since 2018, notices forwarded under this regime cannot include settlement demands or threats of monetary penalties.
Records we keep: we retain information that would allow the identity of the person who posted the content to be determined for six months from the date we received the notice, or for one year if the copyright owner has told us they've started court proceedings within that six-month window.
The statutes this policy is built around
A side-by-side summary of the United States and Canadian provisions that shape how we handle copyright notices in each market.
United States
Canada
This is a summary provided for transparency, not legal advice. Copyright law is detailed and fact-specific; if you have a particular legal question, we'd recommend speaking with a qualified lawyer in your own jurisdiction.
What actually happens, step by step
We confirm receipt
You'll hear from us within 2 business days to confirm your notice has reached us and is being looked at.
We review the claim
We check the notice against the requirements above and look at the specific page or content you've identified.
We act
For a valid US notice, we remove or disable access to the material. For a Canadian notice, we forward it to the poster as required.
We follow up
We let you know the outcome, and where relevant, we tell the original poster about their right to dispute the notice.
Send your notice to a real person on our team
We're available Monday to Friday, 9:00 AM to 5:00 PM, Greenwich Mean Time. Outside these hours, send your notice and we'll respond the next business day.
This page is our copyright notice and takedown policy for ewwsportshoes.com. It does not cover trademark or counterfeit-goods concerns, which are addressed in our separate Anti-Counterfeiting Policy. On, ON Running, Cloud, HOKA, and Brooks are trademarks of their respective owners; Eww Sports Shoes and Wellnessmasco Ltd are independent retailers and are not affiliated with, sponsored by, or endorsed by any of the brands mentioned on this site.
This policy is reviewed regularly and was last updated in June 2026. It is provided for transparency and does not constitute legal advice. For details on how we handle your personal data, see our Privacy Policy, or get in touch via our Contact page.